With this project, I wanted to change the way of how people perceive ASOS and sneakers sold on ASOS.
With the release of the Adidas Yung-1 sneaker being sold on ASOS, I thought there could be an oppurtunity to flip how people read us a 'digital only' brand, and make some assets to follow up from that. The result in being a break from what we do normally, yet still appeal to our target market.
The range of work varied from printed and digital zine formats and a 360 campaign, that covered email and social assets.
These first few assets are images I created using my own transferable skills (painting and illustration work), as I didn't have access to the shoot images
in time.
With the release of the Adidas Yung-1 sneaker being sold on ASOS, I thought there could be an oppurtunity to flip how people read us a 'digital only' brand, and make some assets to follow up from that. The result in being a break from what we do normally, yet still appeal to our target market.
The range of work varied from printed and digital zine formats and a 360 campaign, that covered email and social assets.
These first few assets are images I created using my own transferable skills (painting and illustration work), as I didn't have access to the shoot images
in time.
Using those images created, and words from a Highsnobiety own article, I designed this foldable A1 zine (taking inspiration from POSTERZINE) which focuses on the drop of the shoe, but also the negative connotations and quotes gathered about the rise of 'dad shoes'. Below you’ll find the front of the A2 poster fold out (which features an article based on the sneaker), alongside the A2 decorative poster.
Below you’ll find the front of the A2 poster fold out (which features an article based on the sneaker), alongside the A2 decorative poster.
