For Fred Perry’s store designs, I wanted to move away from the usual window displays and bring a fresh, dynamic energy to the space by celebrating the latest ‘Match Fit’ campaign. Using images from the archive at Head Office, I carefully cut out photos of Fred Perry playing tennis and played with the composition to create a bold, layered display. The aim was to inject a sense of movement and excitement into the store environment, offering a more vibrant, engaging experience for customers.
The collaged cutouts of Fred Perry were paired with mantras from a poem by British writer John Joseph Holt, adding depth to the display. Rooted in celebrating heritage and tradition, the campaign highlighted Fred Perry as both the face of the brand and a celebrated tennis champion. Placing him at the center alongside the campaign stars felt like a natural way to honor both his legacy and the modern spirit of the collection.
Adding an element of fun to the classic shots of Fred Perry playing tennis felt like the perfect blend of tradition and modernity. The dynamic movement in the imagery not only refreshed the window displays but also provided an opportunity to educate store visitors about the brand’s history and the origin of its iconic name.
Each image was hand-cut, scanned, and digitally altered to mimic the vintage editing style of printed media from the time. I wanted this approach to not only reflect the brand's rich history and the era of the images but also offer a subtle yet engaging way to connect with a modern audience. The image below is taken from the Manchester store.
For Little White Lies’ 100th issue I was tasked on illustrating/designing some titles for a section of the magazine, celebrating specific details in film that spans the magazine’s lifespan. Each list has been specially curated by the wonderful editing team, talking about topics like ‘Best On Screen Meals’ to ‘Saddest Handjobs’, it covers everything.
Each title was digitally illustrated using the colour pallette that corelates with the issues theme. The plan was to have each title stand out from the other, whilst also keeping them each celebratory and unique from each other on the page.
Each title was digitally illustrated using the colour pallette that corelates with the issues theme. The plan was to have each title stand out from the other, whilst also keeping them each celebratory and unique from each other on the page.
‘Whenever Dad asked me about work, how Graphic Design was going and what new zines have I made, we always joked about how I should make one about him. I always replied with ‘one day!’, and today is that day. A keen photographer, this zine is a celebration of him and the photos he’s captured over the years, a joint passion of ours and something I never knew he was interested in until we discovered all of his old photos before he passed away. A creative soul, he celebrated the arts by constantly drawing and encouraging me to do the same, even during his last years, something I’ll forever be grateful for. This zine is dedicated to him, to my dad who always had a joke and a camera at the ready, and easily the funniest man in the room.’
Summer of 2020, I lost my father after his battle with cancer. Since his passing, I’ve learnt to realise we were very similar, especially in how we express ourselves creatively. A keen photographer, these images were unearthed after his passing. I designed this zine as a celebration of his work, by merging his photography with my design style.
This year I was tasked with re-branding Little White Lies’s membership programme called CLUB LITTLE WHITE LIES. The brief was to keep it ‘fun’ and lighthearted whilst also reflecting back to the magazine. With this in mind, I illustrated and animated these logo’s to be used for socials and on the membership website. Find more on @lwlies.
Below here are examples of both of the logos being used in Little White Lies social
media outlets (Twitter, Instagram and Facebook).
media outlets (Twitter, Instagram and Facebook).
To keep the lighthearted and fun element of the design in the posts, I used bold colours to reference back to the brightness of the Little White Lies magazines.
Hand drawn sneaker/shoe illustrations, all done using fine line ink pens x
