During my time as a designer at ASOS, I was briefed to create a look and feel for the upcoming events space that has just opened up in the HQ office in North London. The identity would be used throughout each event, so had to be simple as well as versatile to work with whatever theme the event could span from. Here are all the design explorations for the invites, with the finalised/chosen design in red at the bottom of this project page.