This year I was tasked with re-branding Little White Lies’s membership programme called CLUB LITTLE WHITE LIES. The brief was to keep it ‘fun’ and lighthearted whilst also reflecting back to the magazine. With this in mind, I illustrated and animated these logo’s to be used for socials and on the membership website. Find more on @lwlies. 

Below here are examples of both of the logos being used in Little White Lies social
media outlets (Twitter, Instagram and Facebook).

To keep the lighthearted and fun element of the design in the posts, I used bold colours to reference back to the brightness of the Little White Lies magazines.