For the launch of Fred Perry’s new store in Amsterdam, I designed a series of out-of-home flyposters that went live across the city in Summer 2024. Drawing inspiration from the iconic heritage Black Champagne colourway, I developed a visual language that pays homage to the brand’s legacy. Using carefully selected archive imagery of Fred Perry himself, combined with authentic quotes, the campaign evokes both the spirit and style of the brand’s roots while creating a bold and contemporary street presence.
This collection of flyposters was designed to feel both nostalgic and modern, bridging Fred Perry’s storied past with its ever-evolving future. Below are the final designs that went to print.
