As part of Fred Perry’s long-standing partnership with the Museum of Youth Culture, I was tasked to create promotional assets for their nationwide tour. The tour aimed to spotlight local youth culture through in-store events featuring guest speakers relevant to each region. Alongside these talks, the Museum’s team invited the public to contribute to their growing archive by bringing in personal photos, memorabilia, and stories to be scanned and shared, celebrating everyday experiences and preserving youth culture across generations.
For the design, I aimed to capture the essence of youth culture from the 70s, 80s, 90s, and early 2000s, while incorporating a strong DIY aesthetic to reflect the spirit of the event. Each section of text was printed out and then hand-scanned to give it a raw, tactile feel. The background imagery was also hand-scanned (twice) to further reinforce the handcrafted, authentic nature of the design and tie all the visual elements together.
For Below are some collages I designed, using images from the MOYC archive. These were then added to go alongside an article for the Fred Perry website.
Images from the Fred Perry MOYC event in the Nottingham store, 2024.
