The basis of this project was to challenge people's perceptions of charity shop clothing, by using branding elements that Supreme adopt to their online and physical marketing to give an appeal to these 2nd hand clothes, all for less
than £20.
than £20.
Photo's on both GIF sets were used for the lookbook, all taken on a simple point and shoot 35mm camera, using pound land film and developed at a lower price/free. 35mm photo’s taken by myself.
These posters were used to spread the word around Cheltenham of a suspected 'drop' in latest Supreme merchandise. The clothes were then sold on for the sameprice as you would expect from Supreme, then given back to the charity shops that the clothes were originally bought from.
More photos can be found here.
More photos can be found here.